Apartment Hound
Project: Apartment Hound Locator Group
Role: Brand Strategist and Designer
Duration: April - June 2021
Project Vision
Rooted in the vibrant and ever-expanding city of San Antonio, the mission was to craft an experience that resonates with both past and present while reflecting the values and services of Apartment Hound. Harnessing the hues of San Antonio’s iconic River Walk the blue color palette nods to the loyalty and pride of the state’s flag and historic landmarks like the Tower of the Americas. The subtle patterns, sleek typography, and distinctive logo showcasing a faithful hound with a key to luxury living, seamlessly blend tradition with modernity, while highlighting the commitment the apartment locator group has to their clients.
Challenges
Balancing Tradition with Modernity
Targeting the Right Audience
Maintaining Consistency Across all Platforms
Apartment Locator Website
Research
Through researching the luxury apartment scene in San Antonio, I was able to understand the target audience; upscale individuals seeking refined living in the city. Being a local business, the design concepts balance tradition and modernity, drawing from San Antonio’s rich history and contemporary appeal. Elements like a loyal hound and key symbolize trust and adventure. Practical considerations ensure that the branding works seamlessly across platforms and complies with legal requirements, resulting in an elevated solution that meets the client’s goals and resonates with their audience.
Who is the target audience?
What services offered are most important to users?
What are the current trends and best practices in luxury apartment branding?
How can the branding elements (logo, typography, color palette) evoke the desired emotions and preceptions among the target audience?
Visual Identity
Delivery
A comprehensive branding identity package was delivered to the client and resulted in a significant elevation of their market presence, garnering positive responses and increased business engagement. The deliverables included:
Logo & Tagline
Website
Postcards & Business Cards
Social Media Images
Additional Marketing Materials: Flyers, Email Template, Presentation Deck, and Letterhead